by Eduardo Mace | Mar 19, 2024 | Events, News, Technology
AI could deserve a lot of recognition in marketing and producing events. So, why or how should you use it for your event? Here are some of the uses of AI in events: Customer Service – Machine learning technology, one of the current forms of AI, enables bots to...
by Eduardo Mace | Feb 9, 2024 | Events, Formats, Marketing
Marketing to B2B customers using any number of the traditional techniques from ABM to inbound marketing, has recently been elevated with the use of online and hybrid events. There are several types of events that can be relied on for marketing at a B2B company, here...
by Eduardo Mace | Oct 25, 2023 | Events, Marketing, News
As more and more companies shift resources to virtual events, we have compiled concepts and activities for making a successful virtual event marketing strategy for your business. The concepts and suggested activities work best when translated into a broader digital...
by Eduardo Mace | Feb 8, 2023 | Events, Formats, Marketing
Why Virtual Events? Marketing has changed a lot recently. Today, virtual events are the number one radar event for marketers, according to a new report from the Association of Event Marketing Professionals. Virtual events are breaking attendance records, and people...
by Eduardo Mace | Sep 19, 2020 | Events, Technology
FOR SPEAKERS, MODERATORS AND HOSTS INTRODUCTION Many companies bring in speakers and moderators into an event with pre-scheduled Zoom sessions for their virtual event panels, here are some best practices and setup tips. Normally these events if bigger than fifty...
