Virtual Event Marketing 101

Virtual Event Marketing 101

As more and more companies shift resources to virtual events, we have compiled concepts and activities for making a successful virtual event for your business. The concepts and suggested activities work best when translated into a broader digital marketing strategy,...

Best Practices and Setup – ZOOM Event

Best Practices and Setup – ZOOM Event

FOR SPEAKERS, MODERATORS AND HOSTS INTRODUCTION Many companies bring in speakers and moderators into an event with pre-scheduled Zoom sessions for their virtual event panels. Normally these events if bigger than fifty people use Zoom to capture audio and video, and...

Online Events and Analytics for the New Normal

Online Events and Analytics for the New Normal

Organizations are re-starting their internal organizational practices and analytics capabilities to inform the business responses to COVID-19, its challenges, and prepare for the future. Online events, structured or not, are now a better part of getting companies and...

The 15 Most Important KPIs for Online Events

The 15 Most Important KPIs for Online Events

The majority of event owners and marketers promote their events using digital advertising, email marketing, and content marketing but have trouble keeping track of key performance indexes for the event. Additional research from the Post COVID-19 Event Outlook...

Live Streaming Zoom to Other Services

Live Streaming Zoom to Other Services

Around our COVID-19 response effort for emerging businesses, we are increasing our web presence. One of the many things companies and executives from any industry can do from home is to network around solutions for their segment and stream live to Youtube or other...

Event Marketing 101

The best virtual event marketing tactics and strategies that will get you a successful event and inspire you to better integrate tools and social with a focus on results.

5th Novembre - Digital Event Owner Checklist

As with physical events, online events also rely on a good checklist for managing all the moving pieces and stakeholders according to the event management phase.

Basic Online Event Infrastructure

Nothing is more important for an online event than a great IT infrastructure, be it to support scaling number of users, maximize security, elevate the experience or simply make sure you capture the data.

22nd Octobre - Online Event Analytic Report Types

Besides KPIs, reporting is the cornerstone of event insights and profound understanding of what matters. Lessons from big data on how the correct reporting can help.

Case Study: Fashinnovation (Available)

The most successful fashion industry event of the last months was
Fashinnovation Worldwide Talks 2020, with over 120 thousand
industry professionals watching almost 100 speakers over 2 full days.

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