Marketing to B2B customers using any number of the traditional techniques from ABM to inbound marketing, has recently been elevated with the use of online and hybrid events. There are several types of events that can be relied on for marketing at a B2B company, here is a list:
- Trade Shows and Conferences: Officially attending trade shows and conferences can provide opportunities to engage with potential clients, network with industry professionals, and showcase your products or services.
- Webinars: Hosting hybrid panels or online webinars can provide a way to educate prospects and customers about your products or services, while also generating leads and building relationships.
- Networking Events: Attending networking events can be an effective way to meet other professionals in your industry, share information, and build relationships.
- Product Launch Events: Hosting a product launch event can be an effective way to create buzz and generate interest in a new product or service.
- Industry Association Events: Participating in events hosted by industry associations can provide an opportunity to network with peers and stay up-to-date on industry trends.
- Customer Appreciation Events: Hosting events to show appreciation for customers can help build loyalty and create advocates for your brand.
- Thought Leadership Events: Hosting thought leadership events, such as panels or roundtables, can position your company as a leader in the industry and help establish credibility.
- Advocacy Events: Putting together hybrid or online events to stir up the engagement in a community can lead to massive word-of-mouth, online engagement and even serve as part of a lobbying strategy.
- Competition Events: Relying on the competitive nature of potential and current customers, community members, and your audience can be an effective way to drive engagement and brand awareness.
Thought Leadership Event at Chemonics, Washington DC (Oct. 2022)Overall, the type of event you choose will depend on your goals and target audience. It’s important to choose events that align with your marketing strategy and provide the best opportunities for engagement and conversion.
It is important to state that what really matters in our experience is what you do after the event a world accustomed to on demand content, so, prepare the post event to ramp up brand awareness or even sales activation.
