Top 5 Trends in Streaming for Virtual Events

We know that every conference or live video streaming event is unique, and you want it to run as smoothly as possible. Many end-to-end solutions capture the speaking talent producers need and live video stream to your virtual event. These solutions perform tasks like online ticket sales and registration to virtual exhibitors booths, plus various other features for customers. So typically, creating a live stream for your conference, event, or another live event is as simple as using one of these solutions. [1, 2, 3, 4]

Live streaming enables greater interactivity by providing alongside quizzes, chats, and real-time statistics during the broadcast. Most of the interactivities performed during the broadcast want to make virtual events more lively and engaging. [7, 8]

We know that using social media to promote the event while it’s happening can help increase demand for virtual events. It can increase registration, inform subscribers and boost demand, but also, if you don’t sign up in time, live streaming can push demand down. [5, 6]

Some emerging platforms such as Twitch are explicitly aimed at viewers and offer thousands of live streams any time of the day. The number of viewers and attention to live streaming has increased rapidly in recent years, with averages of more than 1.5 million simultaneous viewers on Twitch alone. [9]

As more and more events move from the physical to the virtual world, attendees and producers will have to be mindful of minimizing data and security risks when asked to use virtual event tools and platforms. All of these concerns push event planners to look for ideas for virtual events where technology is becoming even more critical, as you will soon see in the trends below. [10]

Here are our top five trends in live video streaming for virtual events:

1. Multiple Simultaneous Live Streams: with simultaneous live feeds, you can make your overall event engagement. These parallel sessions can give people a better event experience and ramp up expectations for the event, as you can engage more speakers.
2. Interactive After-Event: most events finish in a whisper, but it does not have to be so. In recent productions, after-event meet-and-greet speakers with advanced video conferencing tools have allowed the audience to engage multiple speakers in an interactive video environment using Toucan.
3. Mixed Reality with Video: Adding to the fun of the event with live feeds coming in with demos using mixed reality adds a lot of sharable moments, which allows the audience to communicate that WOW moment to their friends. Check out our example of Volvo’s demo here.
4. Personalized Video Avatars: A startup called Synthesia has allowed companies to generate life-like avatars in near real-time that provide a more personalized customer experience when used in events.
5. 360-degrees live video: Think Google Maps streets but with video during your virtual event. Transporting the person to the event’s location adds to the content but allows the video streaming to be more interactive, driving engagement.

Adding these trends to your live streaming can make them become a marketing bonanza, and you should get familiar with the idea of promoting your event via a live stream on your social platform of choice. Live streaming can not only save costs and reach an audience at home but is also great for people who cannot physically be there. [2, 10]

We can help you be more relevant in your next event, contact us here.